About us - Our strength is collaboration

Our strength lies in our collaborative approach, which puts our clients at the center of everything we do.

We believe that the best solutions emerge when diverse perspectives come together. By embedding ourselves in your team, we establish open lines of communication and foster a culture of shared ownership. From strategy sessions to hands-on execution, we work side by side — bringing together your domain expertise and our GTM know-how — to co-create innovative, scalable approaches that drive real business impact.

Our collaborative process is built on transparency and mutual trust. We set clear milestones, share data insights in real time, and iterate rapidly based on your feedback. This partnership mindset ensures every initiative is aligned with your vision, leverages collective strengths, and delivers outcomes that exceed expectations — together.

Experience accross Asian, European and African markets.
International
Leveraging your data to fuel actionable insights.
Data-driven
Technology focused solutions that adapt to evolving market needs.
Agile Innovators

Our culture - Collaborative, Agile, Impact-Driven.

We cultivate an empowered environment where cross-functional collaboration, swift responsiveness, and tangible impact drive every project's success.

  • Collaborative. We partner closely with clients, sharing insights and responsibilities, fostering open dialogue, and co-creating innovative strategies that deliver measurable results.
  • Agile. We adapt quickly to evolving challenges, iterating strategies in real-time, embracing change, and delivering high-impact solutions with speed and precision.
  • Impact-Driven. We prioritise measurable outcomes by setting clear objectives, tracking progress meticulously, and aligning efforts to maximize business impact and growth.

Leadership

  • Sandie Overtveld

    Co-Founder / Managing Director

  • Lucy Bailes

    Co-Founder / Director

Team

  • Gabriella Overtveld

    Legal

  • Suman Ram

    GTM Consultant

  • Sandi Luri

    GTM Executive Recruiting Consultant

  • Lindy Cann

    AI Assistant

From the blog

Our consultants embody the strategies they advocate, ensuring every recommendation is proven in practice before it reaches you. Read some of our latest articles.

The Future of Managing Time in Fractional Engagements

As fractional engagements become more common, mastering time management is essential. This piece explores emerging tools, methodologies and best practices that help part-time leaders optimise their schedules, prioritise high-impact activities and maintain seamless collaboration with client teams.

Read more

Tell us about your project

Our offices

  • Singapore
    160 Robinson Road
    #14-04 SBF Center
    068914 Singapore
    Tel: +65 3158 0694
  • France
    Route des Dolines
    Sophia-Antipolis
    06560 Valbonne
    France
  • Netherlands
    Nicolaas Maesstraat
    1171 RE Amsterdam
    Netherlands
    Tel: +31 8 51 07 32 40