Case Study - Wonderbag Transforms: From Thermal Aid to Data-Powered Trade

Overview

Wonderbag has undertaken a major transformation to modernize operations and prepare for scale:

1. Financial & Systems Overhaul
We restructured the balance sheet to better represent the value of the carbon business and thus improving investor clarity. Simultaneously, we migrated their finance systems to a cloud-native ERP, cutting month-end closes by 40% and enabling real-time analytics.

2. E-Commerce & Logistics
A new Shopify storefront with UK 3PL integration delivers real-time inventory sync, API-driven order fulfillment (50% faster), and improved domestic and international shipping rates and delivery times, driving a 30% uplift in sales to the Global North.

3. Pricing & Shipping Optimization
Dynamic, region-based retail pricing and zonal shipping rates—negotiated with carriers—boosted conversion by 12% and cut cart abandonment over shipping costs by 25%.

4. Tech Innovation & IoT Pilots
We've fostered a “technology first” mindset, piloting IoT sensors in sample bags to monitor temperature change (cooking frequency) and location. Providing realtime transparency on usage and location distribution.

5. Carbon-Financing Models
Custom term sheets — compliance market-linked pricing, revenue-share returns, and blended-finance vehicles — is unlocking impact capital for scaling production and carbon projects. Working closely with carbon project insurers and rating agencies to spotlight the project quality, provide transparency, reduce risk and secure the best available financing.

6. Scalable Manufacturing & Organization
Modular production cells, updated SOPs and increased automation to ramp annual capacity from 20,000 to 1 million bags per annum. A flattened, cross-functional “agile squads” structure accelerates decision-making across product, operations, finance, and sustainability.

What we did