Case Study - Threading Success: How Dropshirt Wove Sustainability into Scalable Growth
Dropshirt is a print-on-demand platform offering eco-friendly, no-minimum DTG printing and embroidery on organic and recycled apparel with global dropship fulfillment and seamless e-commerce integrations.
- Client
- Dropshirt
- Year
- Service
- Strategic Advisor
Overview
In 2022, the global print-on-demand market was valued at USD 8.93 billion, with the apparel segment commanding roughly 39.5% — about USD 3.5 billion — highlighting a ripe opportunity for eco-friendly customization. Driven by consumers' growing appetite for on-demand, sustainable goods, Dropshirt aimed to seize this niche by offering zero-minimum DTG printing and embroidery on GOTS-certified organic cotton and GRS recycled polyester.
Our go-to-market strategy centered on empowering dropshippers and small brands:
- Platform & Tooling: We developed a web-based design designer, enabling dropshippers to create, preview, and publish products to their store seamlessly. Subsequent orders were printed on-demand seamlessly and shipped to directly to the end consumer.
- Global Fulfillment: With facilities in Europe powered by 100% renewable energy, they guaranteed a 3–5 business-day turnaround and carbon-neutral shipping.
- Ecosystem Integrations: Building and launching an approved Shopify app connected thousands of merchants directly to our production network, reducing setup friction.
By aligning operational excellence, environmental stewardship, and merchant empowerment, Dropshirt transformed market potential into a scalable, global POD solution — driving 150% year-over-year revenue growth in its first 12 months post-launch.
What we did
- Taylored GTM Strategy
- Approved Shopify App development
- B Corp certification Process
AIMCOR Global's expertise and dedication transformed our vision into reality — delivering a seamless, scalable platform that empowered our merchants and accelerated Dropshirt's growth beyond expectations.
Founders of Dropshirt